Off the rack

Om is where the heart is

Off the rack / Momi Chee started her business from the trunk of her car. She sold simple screen-printed shirts that expressed her passion for yoga. When Chee’s shirts moved from her car to local boutiques, Lily Lotus was born.

“Lily Lotus is clothing for inspired living,” said Chee.

Eight years after it’s initial inception, Chee is now operating a Lily Lotus flagship store on 12th Avenue in Kaimuki along with distributing Lily Lotus clothing worldwide. She has also expanded her design repertoire from T-shirts to a full array of active wear that include burnout shirts, tie-dyed tanks and form-fitting yoga pants–all having inspirational motifs.

Although Chee’s Lily Lotus is now flourishing, its development didn’t come easily.

“I knew nothing about business,” said Chee, who had to do most of the legwork on her own.

The young entrepreneur hit the ground running by attending trade shows, noting trends and sourcing manufactures. Chee returned home to Honolulu after studying English and Fine Art in college. She caught the yoga bug and was inspired to combine her knack for design with her newfound interest. Chee developed a brand that is not only for those who practice yoga, but also for anyone who follows a philosophy centered on wellness.

“[Lily Lotus] is supposed to be therapeutic. It’s about freedom, enlightenment and purity,” said Chee.

Besides offering some retail therapy, Chee wants to simply make clothing that is comfortable yet cute and fashionable yet functional. Lily Lotus shirts are still a hot item. One shirt reads “Buddha is my Omboy” and others are embellished with graphics such as a Chrysanthemum and a Mendhi Elephant.

“The symbols I use are non secular,” said Chee. “I don’t adhere to one religion…it’s all about a general sense of well-being.”

The idea of wellness transcends from Chee’s design perspective into her business practices. Lily Lotus clothing is made from materials manufactured within the United States, which promotes domestic consumerism and economic sustainability. Organic and eco-friendly fabrics such as bamboo are also used. Chee designs everything herself and constructs it in her workshop located directly above the Lily Lotus boutique.

Due to the proximity of her workspace, Chee creates items offered exclusively at Lily Lotus store like buckwheat filled, hand-made pillows, which are used in yoga practice but can also serve as an attractive home accent. Chee also sells yoga wear by Karma Athletics and Beyond Yoga as well as local labels such as a jewelry line by Maya Papaya.

Since opening her first store in April 2008, Chee is amazed how Lily Lotus has flourished from its humble beginnings.

“I want to enjoy what I built,” she said. “Because at some point you gotta look up.”

Lily Lotus, 1127 12th Ave., Open Daily 10am–5pm, [lilylotus.com], 735-3400
SURFER, The Bar

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