We hear about collaborative “pop-up” events a lot, and occasionally readers will email me asking, “What exactly does pop-up mean, and is this really worth my time?”
Well, pops-up are: 1) temporary retail shops or eateries, and 2) almost always worth your time.
Take for instance the current collaboration between Surf Line Hawaii/Jams World and the Hawaiian Fashion Incubator (Hifi), the newest pop-up sensation since The Pig and The Lady. This month-long \\retail event, aimed at showcasing and selling works by 15 local fashion designers, includes clothing and accessories by 1979, Ecolicious, Katrina Langford, Mamanu Kids and Organik.
Here’s HiFi’s story, in a very small nutshell:
In 2005, Melissa White’s passion for, and graduate degree in, environmental science and anthropology manifested itself into an atom in outer space and came back as a satin button. During this epic conversion, White ran across an article about a fashion incubator in Dallas and presented the idea to local fashion blogger Paula Rath, who basically said, “Yes! You should do this.” Pretty soon a panel of fashionably-modern minds gathered and asked one really important question: What does Honolulu want, and what does Honolulu need?
According to White, who I met with one early Wednesday morning in June, the top things people wanted were: “A shared workspace; a Honolulu Fashion Week; and a Fashion District.”
“They’re big ideas,” White says, without apology. “But we took those ideas as our marching orders, and here we are. We’ve started a membership program so those interested in the industry can get from point A to point B. We offer classes for those who want to sharpen their design skills. We offer a boutique for those simply looking to shop for locally made apparel and jewelry. This space is available for everybody’s use–from the public to the professional.” So there you have it, readers: They’re a fashion-forward community of thinkers and doers looking to revolutionize the industry in Hawaii, and they seem to be marching hard and fast. Might as well join them.