Remember when Diddy changed his name to “Swag?” And then the New Yorker attempted to define the term in an article called “Where’s Earl,” about the rap group Odd Future? We’ve come to accept that the word swag is a noun, an adjective, a verb, an all-purpose expression, and now, it’s also a line of uniquely modern scarves designed by Christel Gama.
On film / We’re entering the autumnal season of all things HIFF, and this year’s 32nd annual Hawaii International Film Festival is riding in on a lot of hype, with 219 films total, including 97 narrative features, 34 docs and 88 shorts from 43 countries. But for those foaming at the mouth for a fall flick and unable to wait until Oct.
On heart strings / When I couldn’t get hold of Leo Daquioag, CEO and founder of Music For Life Foundation, I nearly shelved this story. He was on his way to Osaka to meet with Jake Shimabukuro who was in concert there, but I wanted to ask him specific questions about how his foundation, and the gift of a single instrument could change a person’s life.
On the tongue / Hawaiian production of ginger root was once at 15 million pounds per year, says Bill Tocantins, the man behind Elixir G, a very powerful concentrate that is made with an enormous amount of fresh ginger root from the Big Island. According to him, fresh ginger production is now less than 2 million pounds per year.
“There are two reasons why we chose to use Armenian ingredients [in our products],” says creative and brand director for AMS Naturals, Ani Martirosian. “First, these ingredients contain a potency and resilience that we weren’t able to find in like ingredients grown elsewhere…and secondly, Anahit, [face and body balm], merges my Armenian heritage with my Hawaii upbringing.” Martirosian was 10 years old when her parents moved to Hawaii, and she explains that the roots, flowers, and herbs they use to make Anahit grow wild in the Armenian highlands.
On the body / Just in case you’re the next lucky contestant on some million-dollar game-show, know this: The word jewel, which was Anglicized from the Old French “joule,” and beyond that to the Latin word “jocale,” actually means “plaything.” I thought about this as I entered Kaimuki’s Bead It! shop on Koko Head Avenue several weeks ago. The store is a kaleidoscope of shapes, colors and textures–organic and synthetic–beautifully displayed like stones wrapped in pieces of hand-painted washi paper.