“There are two reasons why we chose to use Armenian ingredients [in our products],” says creative and brand director for AMS Naturals, Ani Martirosian. “First, these ingredients contain a potency and resilience that we weren’t able to find in like ingredients grown elsewhere…and secondly, Anahit, [face and body balm], merges my Armenian heritage with my Hawaii upbringing.”
Martirosian was 10 years old when her parents moved to Hawaii, and she explains that the roots, flowers, and herbs they use to make Anahit grow wild in the Armenian highlands. The extremely high elevation of the Ararat mountain region, coupled with its unique climate and undeveloped and unpolluted environment, make for a perfect growing environment. Anahit’s all-natural concoction includes ingredients such as pine tree, myosotis extracts, geranium and apricot extracts, as well as cacao-tree oil and beeswax. And that’s it!
“When combined in the right proportions, these ingredients make a very effective all-in-one skin solution.” she says of the balm named after the Armenian goddess of healing.
AMS Naturals products are made here on Oahu in the family’s factory, where they’ve been in action for the last five years (three and a half of which were purely devoted to research and development). The company is a spin-off of Aloha Medical Supply, a medical supply and equipment company founded by Martirosian’s parents that has been doing business on Oahu for the last 14 years.
With a consistency that looks and feels like strawberry puree mixed with Waxelene, Anahit transformed my skin from the color of a dry potato to that of a plump pillow of sweet plum jelly. Like a 3-second, tinge-free, I-just-had-an-acid-peel makeover, this face balm actually leaves a glow.
It’s perfect for anyone fighting corpse-colored skin, chapped cheeks, or an I-can’t-smile-or-I-might-crack-my-lips episode. Treat yourself to elasticity.