Made in Hawai’i / From the labradoodle to the black and tan, juxtapositions of extremes are just magically pleasing. Jewelry by Justine draws from this very enigma. Justine Jones, the architect behind this homegrown business, pairs contrasting items such as bright orange nylon and malachite, ethnic beads from Africa and elegant gold, ostrich egg shells and brass, black coral branches and bone to adorn the necks and wrists of Islanders. She’s worked at Bead It for 12 years, selling and teaching, but also making her own pieces, which she’s now begun to sell.
Jones has a new vision of the future, one in which our Islands are populated by men who dress like Johnny Depp. “I’m attracted to the guy who is confident enough to adorn himself with trinkets and treasures,” says Jones, “I wanted to offer a version of that.” Her upcoming men’s jewelry line will be marketed at a new Kailua shop (as yet unnamed), under the name J by J.
While she rattled off a list of jewelry-hip actors who have inspired her, the line between “fully accessorized man” and “pirate” became a delightful blur. If jewelry has the potential to turn people into seafaring bandits, then Jones has her fingers meddling in the perfect business.