Diary

“O” Maui

Oprah Winfrey is putting the “O” in organic. And it’s a stake she’s planning to plant right here in Hawaii.

The media mogul recently filed with the U.S. Patent and Trademark Organization, seeking to add three proprietary names to her multi-billion-dollar empire: “Oprah’s Organics,” “Oprah’s Farm” and “Oprah’s Harvest.”

Based off those filings, it appears that the potential Winfrey-labeled products could include a line of salad dressings, frozen veggies, soups, snack dips and other organic (of course) goodies–in addition to bath soaps, sunscreens, lip balms, massage oils and hair products.

“The trademarks were filed for Oprah’s farm on Maui to enable the farm to grow and distribute produce on Maui and throughout the Hawaiian Islands,” a spokesperson for Winfrey says, confirming those trademark applications to the Weekly. However, there are no further details at this time regarding whether or not she’ll partner with any local retailers on the island and/or across the state or when production would even begin.

Rather, this sounds more like a preliminary business move on Winfrey’s behalf, the same way savvy businesses and start-ups will buy out domain names online before another group does, avoiding the need for further ownership negotiations.

Currently, Winfrey owns about 1,000 acres of land on Maui, which includes a four-mile private driveway–a former existing ranch utility road that could possibly double as a means of distribution for the new organic venture. Only time, taste, price, and overall quality will tell, however, if we’ll be adding any of her future products to our “Favorite Things.”