Honolulu Weekly
Billing & Submission
Rates & billing
Payment in advance is required of all advertisers unless credit is approved by the publisher. Payment is due on the same date as space reservations for agencies without approved credit.
All advertising orders are accepted subject to the provisions, terms and rates of our current rate card and contract. Advertisers failing to meet the contracted frequency level will be rebilled at a higher rate corresponding to the actual amount of space used at the earned frequency.
Agencies canceling an ad after Thursday at 4 p.m. will be billed for the value of the space reserved.
In the event of a change in rates before the contract expires, the agency has the option of canceling the agreement but will be short-rated. Honolulu Weekly will protect only the contracted frequency discount. ads published after a change in rates will be billed at the new rate without exception.
A 15% commission will be given to recognized advertising agencies. Special position premiums, color charges and inserts are not commissionable. Agency commissions will not be honored if balance is not remitted within 60 days of invoice date. Any check returned by the bank for any reason will result in a $25 charge. All charges are subject to a 4.712% state general excise tax.
Deadlines
Honolulu Weekly is distributed every Wednesday. Space reservations are due by 10 a.m. Wednesday (seven days) preceding the desired issue date. Camera-ready artwork scheduled for insertion is due by 4:30 p.m. on Friday (five days) preceding the desired publication date. Agencies are responsible for delivery of ads or copy to the Honolulu Weekly office. Your materials can be e-mailed. Contact your ad representative for more information.
The publisher may, at her option, accept an ad after the deadline and will assess any additional rush charges incurred with later production. Honolulu Weekly Inc. will not be responsible for the reproductive quality of ad material received after deadline.
Mechanical information
Honolulu Weekly is a “newsprint magazine” printed by the web-offset method on a modified tabloid format. Its format is based on a five-column tabloid page on 16-inch newsprint. Our display columns are approximately 2 inches wide. The classified section is based on an eight-column format with narrower columns.
For best reproduction, advertising material should be submitted as a PDF, see specifications below. Desktop laser proofs are not acceptable for quality reproduction.
Digital art requirements
The preferred method for submitting camera-ready ads is as a PDF. Ads may also be submitted in TIFF, JPEG, or Photoshop PSD formats. Ads submitted in EPS or AI formats will be accepted, but we cannot be responsible for reproduction problems with these formats. Materials submitted in other formats (Microsoft Word, Publisher, Powerpoint, Paint, CorelDraw, etc.) will not be accepted.
• For best results build your ad to the exact ad dimensions. Resolution: 300 dpi for grayscale or color formats; 600dpi for line art. We cannot be responsible for the quality of ads submitted in lower resolutions.
• When using PDF format fonts need to be embedded into the file or outlined for best results. Fonts not embedded in the file may be substituted with system default fonts. Due to the nature of PDF files we are usually not aware of substitutions when they take place.
• If using other file formats fonts should be rasterized or outlined.
• All images and graphics should be in grayscale or CMYK (4-color) formats. The quality of ads submitted in other formats cannot be guaranteed as a result of converting to grayscale or CMYK.
• Compressed files can be sent via email as .zip. We do not have a public FTP site for ad delivery.
• We reserve the right to add a border to ads that are not already bordered or that do not have a fill color. When creating a border for your ad ensure the border is specified as being “inline” so that it fits inside the dimensions of the ad. Most programs default to “Align to outside” or “Align to center”. Please change this value to “Align to inside”, otherwise your border will either disappear or be thinned.
• Your representative has more detailed information available on preparing your ads for press.
Color
Spot color is available for an additional $125 per color (four-color is $500). Only certain pages can be set for color. Spot colors are limited to Cyan (light blue), Magenta (pink) and Yellow. Combining 2 or more colors to achieve a different color (e.g. green or red) will be charged at a multiple-color rate. Rates are net. Check with your representative for details.
Special placement
Special placement is available to advertisers for an additional 15%, contingent on availability. This 15% premium is not commissionable.
Pre-printed inserts
Honolulu Weekly accepts pre-printed inserts at a rate of $75 per thousand for the full press run. Rates are net.