Best Retail / SEXIEST SWIMWEAR
Lose all self-consciousness, all ye who enter here. And yes, modest (comparatively) can be sexy. Relentlessly positive owner Nicole Ribeiro has a keen eye, and will help you fit the mold. Bird, you will fly in these brilliant-as-Hermes prints.
Best locally made women’s swimsuits
Growing up on a boat in Waikiki and surfing Kaisers every day was the simple foundation for Louisa Hoover to start designing swimsuits for her and her friends. This local line for surfer girls by a surfer girl strikes the balance between fashion and function with Polynesian prints and reversible styles that are safe to wear in rough waves. Honey Girl sponsors local water women and can now be found throughout surf and swim shops in Hawaii as well as the East and West coasts, Canada, Australia, Japan and the Caribbean.
Runner Up: San Lorenzo
Jams World/Surf Line Hawaii
When Jams World founder David Rochlen asked his wife to make him customized, colorful surf shorts PJ-style, they were so funky-cool that they made all his other surfing buddies jealous. And so, the Jams World clothing line was founded in 1964, offering a twist to traditional aloha wear…”We’re all about color, freedom, difference and love,” says Summer Holcomb, operations manager.